On this page
Who we are, and what this covers
This page covers Gmail Unsubscribe: the Chrome extension, this website (gmailunsubscribe.com) and its dashboard. Gmail Unsubscribe is made by Baxter Inc. ("Baxter", "we", "us"), which is why Google's sign-in screen names the app UseBaxter. Questions about anything here go to support@usebaxter.com.
What the extension can see, and what it keeps
The scan is read-only. To find your subscriptions, the extension looks at message metadata: who sent it, when, whether it carries an unsubscribe header, its Gmail tab, and whether you opened it. It reads the newest emails of the last three months. That's how it builds the list of senders you can leave. Scanning never changes your mail.
We don't store your message bodies. The content of your email stays in your Gmail account. When an email's header offers no unsubscribe, we read its body on our server only to find the sender's unsubscribe link, and keep only that link. When you open a sender's details on the dashboard, its recent subject lines are read from Gmail and shown to you, not stored.
Our servers keep what's needed to run the product for you:
| What | Why | How long |
|---|---|---|
| Your account email, name, plan, and the access Google gave us | To run your account | Until you delete your account |
| The latest scans: each sender's name, address, email count, how many you opened, Gmail tab, dates and the ids of some of their emails | Your subscriptions list | 3 days |
| Each cleanup: the senders you chose, Archive or Trash, how many emails it moved, and the result for each sender | Subscriptions, Unsubscribed tab (each sender's latest cleanup) | Until you delete your account |
| The Gmail ids of the emails a cleanup moved (ids only) | So Undo can put them back | 31 days |
| Each unsubscribe request: the sender and the link or address it went to | To check and fix failed unsubscribes | 30 days |
| Senders still emailing after an unsubscribe (GU Pro): the sender, how many emails, when, and the latest one's subject line | The watch, and Did they stop? | Until you delete your account |
| Your auto-clean rules, label rules, Keep choices and the Gmail filters we made | So they keep working | Until you delete your account |
| What your auto-clean rules moved: email ids and the action | So a rule's Undo works | 30 days |
We never sell or share your data. No advertising products, no "anonymized insights," no market research. This category has a history here (we wrote about the Unroll.me case), and our answer is structural: the business model is Pro subscriptions, visible on the pricing section, so there is nothing else the data needs to pay for. The only companies that handle your data are the ones that run the product for us, listed below.
The Google permissions we ask for
You grant access on Google's own consent screen. We ask for:
- Your email address and basic profile, to know which Gmail account is connected.
- "Read, compose, and send emails from your Gmail account" (Google calls it
gmail.modify). Gmail Unsubscribe uses it to scan for mailing lists, archive or trash the mail of senders you choose, put it back when you Undo, apply the labels and rules you turn on, and send unsubscribe emails for senders that unsubscribe by email. It never sends any other email from your account. - "See, edit, create, or change your email settings and filters in Gmail" (
gmail.settings.basic), only if you choose to allow Gmail filters. It is optional, and used only for the filters described below.
What happens when you unsubscribe
We use each sender's own unsubscribe mechanism, in order of reliability: one-click unsubscribe (RFC 8058) first, then unsubscribe-by-email, then the sender's unsubscribe link. When the email's header offers none of these, we use the unsubscribe link in the email itself, and only when it belongs to the sender. Unsubscribe emails are sent from your own Gmail address, exactly as if you had sent them by hand, and you can see them in your Sent folder. We never touch mail you didn't ask us to touch: the senders you pick, the rules you turn on, and with GU Pro, new mail from senders you unsubscribed from.
Some senders offer no working way to unsubscribe, and a few keep mailing after the request went through. If you have allowed Gmail filters, such a sender gets one Gmail filter in your own Gmail, which you can see and delete in Gmail's settings. It does to their new mail what the cleanup did to the old: it skips the inbox, or goes to Trash if that's what you chose. We only make one for a sender no unsubscribe request could reach, or one still mailing you more than two days after a request went through, and never for banks, health, government or delivery senders, or Google's own mail. Undoing or restoring that cleanup removes the filter, unless another cleanup still unsubscribes you from that sender, and deleting your account removes it too. If you delete one in Gmail, we don't make it again unless you unsubscribe from that sender again. We keep a note of each filter we made, so we can remove it later. Without Gmail filters allowed, unsubscribing never creates a filter.
Gmail filters come in only if you choose to allow Gmail filters. Besides the ones above, for senders an unsubscribe couldn't stop, each on-arrival Auto-clean rule you switch on becomes a filter you can see and delete in Gmail's settings, and switching the rule off or deleting it deletes that filter. We create no other filters. We read your existing filters to notice when you delete one of ours in Gmail (a rule whose filter you delete is then switched off; a filter made for an unsubscribe isn't made again), to stop suggesting senders they already handle, and to tell you when a new rule matches a filter you already have. We never change or delete a filter you made yourself. If you already have exactly the filter a rule would create, on GU Pro the rule runs from our servers beside it instead. When GU Pro ends, the filters of rules that pause on the free plan are removed (made again if you upgrade). On-arrival sender rules keep theirs, because Gmail runs them on the free plan. All your rules' filters are removed when your account is deleted.
GU Pro: watching your new mail
Gmail lets us know when new mail arrives in your inbox. With GU Pro, we check who sent it, to apply the auto-clean and label rules you turned on, and to take new mail from senders you unsubscribed from out of your inbox as it arrives. When such a sender keeps emailing, we send the unsubscribe again (at most once a week) and record the sender as still mailing, as listed above. Mail from senders that look important, such as banks, is never taken out this way. On the free plan we act on none of it.
AI features
Suggested labels, the Assistant and the support chat use an AI model from OpenAI.
- Suggested labels. When you open the Labels page, on any plan, we send your senders' names and addresses, how many emails each sent and its Gmail tab, up to three recent subject lines from your busiest senders, and the names of your existing labels.
- The Assistant (GU Pro). We send your question and your sender list: names, addresses, how many emails each sent, how many you opened, the Gmail category, the date of the last email and whether it looks like an important sender.
- The support chat. When you are signed in to the dashboard, a message you type in the chat is read by the model to see whether it asks to unsubscribe you from senders, and which ones. It sees only that message.
We never send the body of any email. This data is used only to produce your own labels and answers. OpenAI does not train its models on it, and we do not use Gmail data to develop or train AI models.
Google's rules, and our place in them
Gmail Unsubscribe uses Google's official Gmail API under OAuth. You grant access on Google's own consent screen, and you can revoke it at any time at myaccount.google.com/permissions.
Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. In practice that means Gmail data is used to provide the features you see, and for nothing else.
Who else handles your data
Only the services that run Gmail Unsubscribe for us, each for its own part:
- Google, for Gmail itself, and for sign-in.
- Stripe, for payments. Your card details go to Stripe, and we never see or store them in full.
- OpenAI, for the AI features above.
- PostHog, our analytics service, described below.
- Loops, an email service, which keeps your name, email address and account status.
- Tally, a form service, which keeps your answers to the optional survey shown after you remove the extension, with the Gmail address that was connected.
- Slack, where our team reads the messages you send to support, and alerts about unsubscribes that didn't work, so we can fix them.
- Our hosting providers, which run our servers and this website.
We may also disclose information if the law requires it.
Analytics
This website. We measure how gmailunsubscribe.com is used, so we can tell whether a change to it helps: the pages viewed (with the campaign tags of the link you arrived by), clicks on Add to Chrome and on the dashboard's buttons, the errors the dashboard shows you, and the steps of signing in. This goes to PostHog, our analytics service, on its servers in the US. Visitors get no cookies: each browser tab gets a random ID that is forgotten when the tab closes. We send the address of the page without anything after the "?", and never the content of your email, sender addresses, subjects, searches or what you ask the Assistant. One exception: when you remove the extension, it opens a goodbye page that carries the Gmail address that was connected, so we can link your reasons to your account. That page counts the removal under that address and passes it to the survey. On the dashboard you are signed in, so what you do there is counted under your Gmail address, as the extension's own counts are, and the pages you viewed earlier in that tab are linked to it. Each event names the kind of browser and device it came from (Chrome on a computer, say), and PostHog receives your IP address, as any server you connect to does. If your browser sends Do Not Track or Global Privacy Control, the website sends nothing at all.
How visitors use the public pages. On this website's public pages (the homepage, the guides and the other pages anyone can read, this one included), we also record how visitors use each page, so we can see what helps them and where they get stuck: where they click, how far they scroll, and recordings of the page as they use it. Anything typed into a field is hidden in those recordings, and the support chat window is left out of them. This goes to PostHog too, under the same random ID for the tab, with no cookies and the same rule for page addresses. About your browser, it keeps only the kind of browser and device, as above, and the size of its window, which the click maps need, and never its full version, your screen size, time zone or language. If you then sign in to the dashboard in that tab, it is linked to your account, as the pages you viewed are. It never runs on the dashboard, in the extension, or on the goodbye page shown after you remove the extension, and it stops as soon as you go from a public page to one of those, so nothing from your Gmail is ever part of it. Do Not Track and Global Privacy Control turn it off, as they turn off everything else on this website.
The extension. The extension counts steps such as installing, connecting Gmail, a scan finishing, a cleanup being sent and its result, and reaching the free limit. These go to PostHog under your Gmail address, with numbers only (how many senders, how long a scan took, Archive or Trash), never sender addresses, subjects or the content of your email.
Deleting your data
To delete your account and its data, choose Delete account and data on My account in the dashboard. It cancels GU Pro straight away, removes the Gmail filters we made for your rules and unsubscribes (while Gmail is still connected), revokes our access to your Gmail, and deletes your account, cleanup history, scans and rules from our servers, along with your label rules, Keep choices, the records kept for Undo, and the unsubscribe and still-mailing records listed above. Your contact is removed from Loops. We keep your messages to support and a short log of account events such as the deletion, and Stripe keeps its record of past payments. Analytics already recorded stay with PostHog. You can also email support@usebaxter.com from the address you signed up with and we'll do it for you.
If GU Pro comes with a Baxter organizer subscription, the same Google account is your Baxter account: delete it from your Baxter account instead.
Revoking access in your Google Account stops the extension immediately, but it deletes nothing. Gmail filters we made for your rules or unsubscribes belong to your Gmail account, so they keep running until you delete them in Gmail's Filters and Blocked Addresses settings. Archived and trashed mail stays where it is, and labels stay in Gmail.
Your rights
Depending on where you live, you may have the right to access, correct, export or delete your personal data, and to withdraw consent. Most of it you can see and delete yourself in the dashboard. For anything else, write to support@usebaxter.com.
Gmail Unsubscribe is not directed to children under 13, and we do not knowingly collect their data.
The full policy
The complete, legally binding privacy policy for Gmail Unsubscribe and Baxter lives at customer.usebaxter.com/privacy-policy. If anything on this page and that document ever disagree, the full policy wins. When this page changes, the date at the top changes with it. The terms that govern using Gmail Unsubscribe are the Terms of Service. Questions before you install? support@usebaxter.com. We read everything.