On this page
What Gmail Unsubscribe is
A Chrome extension for Gmail, and a dashboard on this website.
Gmail Unsubscribe finds the mailing lists in your Gmail, unsubscribes you from the ones you pick, and clears their old emails out of your inbox in the same step. It works in two places:
- The extension, in Gmail in Chrome on a computer: a panel in Gmail's left menu and an Unsubscribe button in Gmail's toolbar.
- The dashboard at gmailunsubscribe.com/dashboard: your subscriptions, every cleanup with Undo, your plan, and the GU Pro tools. It works in any browser, on a phone too, and you can use it without the extension.
Both act on Gmail itself, so whatever you do shows up in Gmail everywhere, the Gmail app on your phone included.
Free $0
Unlimited scans, and 25 senders a month unsubscribed and cleared out.
GU Pro $35.88 a year
Unlimited senders, plus auto-clean rules, labels, the assistant, and a watch on senders that keep emailing.
Gmail Unsubscribe is made by Baxter. Google's sign-in screen names the app UseBaxter for that reason.
Getting started
Install, sign in with Google, and run your first cleanup.
- Add the extension to Chrome from the Chrome Web Store. A Get started tab opens.
- Sign in with Google. You sign in on Google's own page. Gmail Unsubscribe never sees your password.
- Tick the Gmail box on Google's screen ("Read, compose, and send emails from your Gmail account"). Gmail Unsubscribe can't find or leave any list without it. A second box, for your email settings and filters, is optional: see Gmail filters.
- Your first cleanup. The tab reads the senders of the last 3 months, then shows your mailing lists, noisiest first, with the three noisiest you rarely open already ticked. Untick anything you want to keep, choose Archive or Trash for their old emails, and press Unsubscribe. Or choose Skip for now.
To use the dashboard on its own, open gmailunsubscribe.com/dashboard and sign in with Google there. Open dashboard in the extension opens it already signed in, and a sign-in on the dashboard also connects the extension in that browser.
The panel and the Unsubscribe buttons
What the extension adds to Gmail, and what each part does.
The panel in Gmail's left menu
The panel sits above Labels in Gmail's left menu. It shows how many subscriptions your inbox has, your free senders this month (or GU Pro), and links to Subscriptions, New senders and Auto-clean on the dashboard.
- Clean up inbox opens every subscription in the inbox, with the three noisiest ticked. Nothing is sent until you confirm.
- Open dashboard and Help open the dashboard signed in, and Help opens the support chat.
- X folds the panel into one small chip in the sidebar. Press the chip to bring it back. Nothing stops running while it is folded.
The panel hides when Gmail's left menu is collapsed to icons. Open the menu (the three lines at the top left of Gmail) to see it.
The Unsubscribe button in Gmail's toolbar
The Unsubscribe button sits in the toolbar above your list of emails.
- With emails ticked, it unsubscribes you from the senders of those emails. You see the list of senders first, and can remove any of them.
- With nothing ticked, it opens the list of your subscriptions to pick from.
Each sender counts once, however many of their emails you ticked.
Unsubscribe on a row, and in an open email
Where Gmail shows its own unsubscribe link (on a row as you point at it, and next to the sender's name in an open email), Gmail Unsubscribe puts its own Unsubscribe link in its place. It does the same as the toolbar button, for that one sender.
When three or more subscriptions are on the screen, a small card may offer to clear them all at once. Close it and it stays away for 14 days.
The extension's icon in Chrome
Click the Gmail Unsubscribe icon in Chrome's toolbar for your connected inbox, your senders this month, shortcuts to the dashboard, and Chat with support. If you use more than one Gmail account, switch between them there, or add another.
A cleanup, step by step
Pick the senders, choose what happens to their old mail, confirm.
A cleanup is one request: unsubscribe from these senders, and clear out what they already sent.
- Pick the senders. In the list, mailing lists come first, then other senders that offer no way to unsubscribe. Each group is sorted by how many emails the sender sent you.
- Check the ticks. Clean up inbox and the first cleanup tick the three noisiest senders for you. Untick any you want to keep, and tick any others you want gone.
- Choose Archive or Trash for their old emails. Archive is the default. See Archive or Trash, and Undo.
- Confirm with Unsubscribe from N. To look at their emails first, Preview matching emails searches Gmail for them.
- Watch it finish. Unsubscribe requests go out first, then the old mail is moved. It usually takes a few minutes, and it keeps going if you close the window.
What is never ticked for you
A sender is never pre-ticked, though you can still tick it yourself, when it:
- looks important: a bank, payments or insurance, health, government or tax, a school, or a delivery company. These carry a Looks important badge.
- looks like a person's own address, rather than a mailing list.
- is not a subscription (it offers no way to unsubscribe).
- is one you open at least half the time.
- is one you chose to Keep on the dashboard, or one a Gmail filter already handles.
- is already handled by an earlier cleanup.
On the free plan, the ticks also stop at the number of senders you have left this month.
How we unsubscribe, and what each result means
The sender's own unsubscribe, and an honest result for each one.
For each sender, Gmail Unsubscribe uses the first of these that the sender offers:
- One-click unsubscribe. The sender's own one-click request (RFC 8058). Most senders stop straight away.
- By email. Some senders unsubscribe by email. One is sent from your Gmail, so you will see it in your Sent mail. Senders can take up to 10 business days to act on it.
- By link. We open the sender's unsubscribe link, and count it only when the page confirms it.
- The link in the email. When the email's header gives no unsubscribe at all, we use the unsubscribe link in the email itself, but only if it belongs to the sender.
A sender that offers none of these can't be unsubscribed automatically. Its old mail is still cleared out, as you chose.
The result
When a cleanup finishes, the result says what happened:
| The result says | What it means |
|---|---|
| Unsubscribed from N senders | Every request went through. |
| Unsubscribed from X of N senders | Some couldn't be unsubscribed, so their emails were cleared out instead. The result names them. |
| Couldn't unsubscribe from N senders | No request went through. Their old emails were still cleared out. |
| Cleared out N senders | You picked senders that offer no way to unsubscribe, so their mail was cleared out. |
In Unsubscribe history, each sender then carries one of these:
| Status | What it means |
|---|---|
| Unsubscribe sent | The request went through. The method (One-click, By email, By link) is shown with it. |
| Mail cleared | No request went through. It says why: "No unsubscribe offered", or "Unsubscribe didn't go through" when the sender refused or never answered. |
| Not attempted / Didn't finish | The cleanup stopped before it reached this sender. Retry opens the sender in Subscriptions to try again. |
| Mail put back | You undid the cleanup, so this sender's mail is back. |
| Before we kept records | A cleanup from before results were recorded. |
Senders with no working unsubscribe: Gmail filters
An optional permission that keeps their new mail out of your inbox.
Some senders offer no working way to unsubscribe, and a few keep mailing after the request went through. If you allow Gmail filters, Gmail Unsubscribe makes one ordinary Gmail filter for a sender like that. It does to their new mail what the cleanup did to the old: it skips the inbox, or goes to Trash if you chose Trash.
- When: as the cleanup finishes, for a sender no unsubscribe request could reach. For a sender whose request went through, only once they are still mailing you more than two days later. Noticing that needs the watch that comes with GU Pro.
- On every plan: filters for senders an unsubscribe couldn't stop work on the free plan too.
- Never for banks, health, government and delivery senders, or Google's own mail, and never more than 200 of these filters on one account.
- Where you see them: the cleanup's result, the Gmail filter mark in Subscriptions, and Gmail's own settings under Filters and Blocked Addresses.
- How they go away: undo that cleanup and its filters are removed. Delete one in Gmail and we don't make it again unless you unsubscribe from that sender again.
Google asks for this permission separately ("See, edit, create, or change your email settings and filters in Gmail"). It is the optional second box when you sign in, and Allow Gmail filters on the dashboard's My account and Auto-clean pages asks for it later. Without it, nothing breaks: those senders' old mail is still cleared out, and no filter is ever made.
The full detail, including the filters GU Pro's auto-clean rules make: Allow Gmail filters.
Archive or Trash, and Undo
Unsubscribing stops new mail. This choice decides what happens to the old.
| Archive (default) | Trash | |
|---|---|---|
| Which emails | The sender's emails in your inbox | Every email from the sender, archived ones included |
| Where they go | Out of the inbox, into All Mail. Search still finds them. | Gmail's Trash. Gmail deletes them for good after 30 days. |
| Storage | Unchanged: archived mail still counts toward your Google storage | Freed once Gmail empties Trash |
| Getting them back | Undo in History, or find them in All Mail | Restore in History within 30 days, or from Gmail's Trash |
Both act on your Gmail itself. Gmail Unsubscribe keeps no copy of your emails anywhere else, and it never deletes anything for good: only Gmail's own Trash does that, after 30 days.
Undo
Every cleanup is listed in Unsubscribe history on the dashboard. For 30 days after a cleanup:
- Undo (an archived cleanup) puts the emails that were in your inbox back into it. Emails that were already archived before the cleanup stay in All Mail.
- Restore (a trashed cleanup) takes the emails back out of Trash. Those that were in your inbox go back to it, the rest to All Mail.
Undo covers the whole cleanup, every sender in it. It also removes the Gmail filters that cleanup made (unless another cleanup still covers that sender), and stops GU Pro clearing those senders' new mail.
The extension's result has an Undo or see history button that opens this page.
The dashboard, page by page
Sign in at gmailunsubscribe.com/dashboard with the Gmail account you use.
The menu on the left has these pages. Your account sits at the bottom of it, with Add another account to sign in to a second Gmail account and switch between them, and Sign out.
Overview
What Gmail Unsubscribe has done on this account: senders unsubscribed, emails cleared, cleanups run, and how many promotional emails a week arrive now against before your first cleanup. What happened to each sender splits your senders by result, and Did they stop? shows how many senders you unsubscribed from have not emailed you again while we have been watching (the watch is part of GU Pro). Weekly charts show promotions arriving and emails cleared.
Subscriptions
Every sender with an unsubscribe option from the latest scan, in two lists: Still subscribed and Unsubscribed. Filter by Gmail tab or Looks important, search, and sort by volume, how often you open them, or their last email. Each row advises Keep or Unsubscribe: Keep for mail that looks important or that you open at least half the time.
- Tick senders and press Unsubscribe to run a cleanup from the dashboard. Select the N you never open ticks the senders you have never opened.
- Open a sender for its details: recent emails, emails per week, and Keep, which stops it being suggested again.
- Check for new mail runs a new scan, at most once every 2 minutes.
- An amber dot on Unsubscribed marks senders that kept emailing with nothing yet keeping them out of your inbox.
Unsubscribe history
Every cleanup made from this account, newest first, with each sender's status and what happened to its old mail. Filter by All cleanups, Archived or Trashed, search by sender, and use Undo or Restore within 30 days.
Labels
Labels written for your inbox, built on the labels you already use. GU Pro applies them in Gmail: to past emails (up to 5,000 per label) and to new mail as it arrives. On the free plan you can see the suggestions.
Auto-clean
Rules that clear mail for you, suggested from what you already do by hand, plus New senders: mailing lists that first wrote to you in the last 14 days. New senders is free: Archive what one sent, or Keep it, and either way it leaves the list. Archiving here doesn't use your monthly senders. Rules are GU Pro, described below.
How it works
Every button in the product and exactly what it changes in Gmail, with the Archive or Trash comparison.
My account
Your Gmail account, your plan and this month's senders. On GU Pro: the renewal date, Cancel GU Pro, Update card, and a line for questions about a charge. Also Allow Gmail filters and Delete account and data.
Support
Chat with support, Report a sender that won't stop, and Leave a review. A real person reads every message.
GU Pro: auto-clean, labels, the assistant and the watch
$35.88 a year for one Gmail inbox. Everything in Free, without the monthly limit.
Unlimited senders
No monthly count. Unsubscribe from and clear out as many senders as you like.
Auto-clean rules
A rule says what happens to mail without you doing it each time:
- A sender's mail: Archive or Trash it as it arrives, or after a number of days.
- Unread promotions: Archive or Trash promotions still unread after a number of days (30 by default).
Gmail Unsubscribe suggests rules learned from what you already do, and you can write your own with New rule, up to 20. Nothing runs until you turn a rule on. Turning one on also clears the matching mail already in your inbox, up to 2,000 emails, and from then on rules run as mail arrives and once a day. In Gmail, a green sparkle marks a row a rule acted on: point at it to see which rule. Mail from banks, health, government, schools and deliveries, and Google's own mail, is never auto-cleaned.
With Gmail filters allowed, a rule that acts as mail arrives also becomes a filter in your own Gmail. Undo on a rule switches it off and puts back what it moved in the last 30 days (mail a Gmail filter moved isn't recorded, so it stays where it is).
Labels in Gmail
Labels written for your inbox, applied in Gmail to past and new mail. See Labels above. Deleting a label rule stops it; the Gmail label and the mail already labelled stay.
The assistant
Ask about your subscriptions in plain words, in the Subscriptions table: "which of these do I never open?", say. It ticks the senders that match, or offers to Keep the ones worth keeping. It never unsubscribes or moves anything by itself: you still press the button. Up to 30 questions an hour.
The watch on senders that keep emailing
Once you unsubscribe, GU Pro watches for that sender. If they email you again:
- the new email is taken out of your inbox as it arrives (archived or trashed, as you chose in the cleanup),
- the unsubscribe request is sent again, at most once a week,
- and after two days, with Gmail filters allowed, the sender gets a Gmail filter.
Mail from banks and other senders that look important is never taken out this way. In Gmail you may see Still hearing from a sender, with the option to give them a few more days or send the request again. Overview's Did they stop? shows the result over time.
Plans and the 25 senders a month
How the free plan counts, and how to upgrade or cancel.
The free plan gives you unlimited scans and 25 senders a month:
- Every sender a cleanup touches counts once, whether it was unsubscribed or only had its old mail cleared out.
- Once a month: a sender you already cleaned up this month costs nothing the second time.
- It resets on the 1st of each month. The dashboard and the extension's icon show the exact date.
- A cleanup that would go over is not run at all. The confirm step says how many to remove, or you can upgrade. Undo doesn't give senders back.
- Not counted: scans, Archive on new senders, Undo, and Keep.
At the limit, the extension says so up front and offers GU Pro. Gmail's own unsubscribe link still works for single senders.
Upgrade to GU Pro from the extension or from My account. Payment is by Stripe, at $35.88 a year. To cancel, choose Cancel GU Pro on My account: you keep GU Pro until the end of the year you paid for, and are not charged again. Until then, Keep GU Pro undoes the cancel. After that the account is on the free plan: auto-clean and label rules pause, and the Gmail filters your rules made are removed. Cleanups already done stay done.
Privacy in short
What Gmail Unsubscribe reads, keeps and never does.
- The scan reads who sent each email, when, its Gmail tab, whether you opened it, and its unsubscribe options. We never store the body of your emails.
- We never sell or share your data, and never use it for advertising.
- To undo a cleanup we keep the Gmail ids of the emails it moved, for 31 days. Scans are kept for 3 days.
- Revoke access any time at myaccount.google.com/permissions, and delete your account and data from My account.
The full detail, including the AI features and Google's Limited Use rules: Privacy. The terms: Terms of Service.
Help and support
A real person reads every message.
- Chat: the chat button on every page of this website, or Support on the dashboard. In Gmail, Help on the panel opens it.
- Email: support@usebaxter.com.
- Community: Join the Slack community to ask questions and swap tips with other people who use Gmail Unsubscribe, and with our team. It's a public space, so leave out anything private.
- A sender that won't stop: Report a sender that won't stop on the Support page. Tell us their address and when their last email arrived.
Signed in to the dashboard, you can also ask the chat to unsubscribe you from senders by name. It shows the senders it found, and nothing happens until you press the button. Those senders count toward your month like any cleanup.
Most questions have a short answer just below, in Common questions.
Common questions
Answers for when you're already using it. Each one has its own link.
A sender I unsubscribed from is still emailing me
Give it a few days: a request that went through can take that long to work, and up to 10 business days for one sent by email. Some senders also run several lists, so each list needs its own unsubscribe.
Then check Unsubscribe history. Mail cleared means no request went through: the sender offered none, or refused ours. For a sender like that, allow Gmail filters and its new mail stays out of your inbox. On GU Pro, new mail from a sender you unsubscribed from is taken out of your inbox as it arrives, and the request is sent again. Still stuck? Use Report a sender that won't stop on Support.
How do I undo a cleanup?
Open Unsubscribe history and press Undo (or Restore for a trashed cleanup) within 30 days. The emails that were in your inbox go back to it. The unsubscribe request can't be taken back: to get a sender's emails again, sign up on their site. Details in Archive or Trash, and Undo.
I'm missing emails. Did Gmail Unsubscribe do this?
It only moves mail from senders you picked, rules you turned on, and with GU Pro, new mail from senders you unsubscribed from. Look in Unsubscribe history for a cleanup of that sender and use Undo within 30 days. Check Gmail's Filters and Blocked Addresses settings for a filter on that sender, and the Auto-clean page for a rule. Trashed mail stays in Gmail's Trash for 30 days.
A subscription isn't in my list
The scan reads your newest emails from the last 3 months. On a busy inbox that may reach back only a few weeks, and the dashboard says how far it went. Senders that offer no way to unsubscribe are listed separately, under other senders. For any sender at all, tick one of their emails in Gmail and press the toolbar's Unsubscribe. On the dashboard, Check for new mail runs a fresh scan.
I've used my 25 senders this month
The count resets on the 1st, and the dashboard and the extension's icon show the date. Until then you can upgrade to GU Pro for unlimited senders, or use Gmail's own unsubscribe link for a single sender. Scans and Archive on New senders keep working.
What counts toward my 25 senders?
Every sender a cleanup touches, once a month, whether it was unsubscribed or only had its old mail cleared out. Cleaning up the same sender again that month costs nothing. Scans, Keep, and Archive on New senders don't count, and Undo doesn't give senders back. A cleanup that would go over isn't run at all: the confirm step says how many to remove.
Which Gmail filters did it make, and how do I remove them?
Only filters you allowed: one for each sender an unsubscribe couldn't stop, and on GU Pro one for each on-arrival auto-clean rule you switched on. Every one is listed in Gmail under Settings, See all settings, Filters and Blocked Addresses. Undo the cleanup, or switch the rule off, and we remove its filter; you can also delete any of them in Gmail. More in Allow Gmail filters.
My storage didn't go down
Archive doesn't free storage: archived mail still counts. Trash frees it once Gmail empties Trash, after 30 days, or straight away if you empty Trash yourself. More in My mailbox is full.
The panel isn't in Gmail
Open Gmail's left menu (the three lines at the top left): the panel hides while the menu is collapsed. If you closed it with X, press the small Gmail Unsubscribe chip in the sidebar. Still missing? Reload Gmail, and check the extension is switched on at chrome://extensions.
It says "Reconnect Gmail"
Google has stopped letting us reach this inbox, usually after a password change or a removed permission. Press Reconnect Gmail and sign in again, ticking the Gmail box on Google's screen. Nothing works until it is reconnected.
Can I use it with more than one Gmail account?
Yes. Each Gmail account signs in on its own and has its own plan and monthly count. In Gmail, the panel follows the account you have open, and the extension's icon in Chrome switches between accounts or adds another. On the dashboard, use Add another account at the bottom of the menu.
Can I use it on my phone?
The dashboard works in any browser, phones included: sign in at gmailunsubscribe.com/dashboard. The panel and buttons need the extension, in Chrome on a computer. What you do in either shows up in the Gmail app too.
How do I cancel GU Pro?
Open My account and choose Cancel GU Pro. You keep GU Pro until the end of the year you paid for and aren't charged again; until then, Keep GU Pro undoes it. If your card needs changing instead, Update card is on the same page.
Who do I ask about a charge or a refund?
Message support from My account or Support, or email support@usebaxter.com. A real person looks at every case.
I pay for Baxter. Do I have GU Pro?
Yes. A Baxter organizer subscription includes GU Pro for the same Gmail account. Its billing, and deleting that account, are handled in your Baxter account.
How do I disconnect Gmail Unsubscribe from my Google account?
Remove UseBaxter at myaccount.google.com/permissions. That stops it straight away but deletes nothing: delete your data from My account, and remove any Gmail filters we made in Gmail's Filters and Blocked Addresses settings. To remove the extension itself, use Chrome's extensions page.
How do I delete my account and data?
Choose Delete account and data on My account. It cancels GU Pro straight away, removes the Gmail filters we made while Gmail is connected, revokes our access, and deletes your history, scans and rules. You can also email support@usebaxter.com from the address you signed up with. What is kept, and why: Deleting your data.
Still need help?
A real person reads every message, usually within a day. From the dashboard's Support page, the chat already knows your account.